Available for Your Next Project

I Don't Just Plan.
I Build & Ship.

10+ years turning ideas into live products. Strategy + Design + Development.
From concept to launch, I deliver results that work, on time and within budget.

120K+
App Installs
50K+
Active Users
$2M
VC Funding Raised
40%
User Adoption Increase
See What I've Built Hire Me Now
Why hire me

I Get The Job Done

Unlike most freelancers who specialize in one thing, I do it all: Strategy, Design, and Development. You get a complete product, not just pieces.

Proven Track Record: I've built products from zero to 50K+ active users in under 9 months. My apps have 200K+ downloads. I've worked with major brands like Mercedes Benz, Lenovo, and Logitech. Most recently, I drove 35% user growth for a Toronto-based platform.

I Ship Fast: Raised $2M in VC funding. Scaled operations 40x in one year. Improved delivery speed by 40% and user conversion by 1.7%. These aren't just numbers, they're results from real projects with real deadlines and real budgets.

Full-Stack Capabilities: Product strategy, user research, UI/UX design in Figma, full-stack development, databases (PostgreSQL, MongoDB), AI integration, and deployment. You need it built? I can build it. You need it designed? I can design it. You need it launched? I'll launch it.

Payman Khortalab - AI Product Manager in Toronto specializing in product strategy, UX design, and full-stack development
Real Results

Live Products I've Shipped

Not just portfolios. These are real products serving real users right now. From concept to code to customers.

Search "Korean restaurant near me"
Live Product • 5.0★
Community Platform

taggie.app

A multilingual mobile community platform connecting cultural communities with businesses and events in their native language across Canada. Supporting Mandarin, Arabic, Punjabi, and more with a focus on accessibility and local engagement.

Key Features:

  • Multi-language support for diverse Canadian communities
  • Business and event discovery in native languages
  • Community-driven content and engagement
  • Mobile-first design with web accessibility
Product Strategy Community Building Mobile Development Multilingual UX
Visit Website
2021 Chevrolet Spark
Perfect for city driving
$34 /day
Book Now →
Available
⭐ 5.0 Rating
Instant Book
Live Product • #1 in Toronto
Car Rental Platform

KUIQ.ca

Toronto Car Rental Reimagined - KUIQ (intentionally misspelled "Quick") delivers on its name with cutting-edge technology meeting local Toronto expertise. Seamless, stress-free mobility with instant booking and premium vehicle selection.

Key Features:

  • Instant Book - Perfect ride in seconds via Turo platform
  • Fully Insured - 24/7 roadside assistance included
  • Local Expert - 40+ successful Toronto rentals
  • #1 Car Rental in Toronto with 5.0 rating
Product Strategy Mobile-First UX Conversion Optimization Brand Design
Visit Website
What You Get

One Person. Full Product Team.

Why hire three people when one can do it all? Save time, money, and headaches.

Strategy & Planning

I figure out what to build, why to build it, and how to make it profitable. User research, roadmaps, and data-driven decisions.

  • Product Strategy & Lifecycle Management
  • Feature Prioritization & Roadmapping
  • User Research (100+ hours) & A/B Testing
  • Agile (Scrum), Shape Up, OKRs
  • Cross-functional Leadership
  • Data Analytics & AI Tools

Design & UX

Beautiful, intuitive interfaces that users actually want to use. Figma designs ready for development, or I'll develop them myself.

  • UI/UX Design
  • Figma & Design Systems
  • User Journey Mapping
  • Wireframing & Prototyping
  • Visual Design
  • Design Thinking

Development

I write code that works. Frontend, backend, databases, APIs. I build it, test it, and deploy it.

  • PostgreSQL & Database Design
  • BPMN 2.0 Process Modeling
  • API Integration & Architecture
  • Blockchain & Smart Contracts
  • Technical Requirements Documentation
  • Quality Assurance & Testing

Tools & Technologies

Cursor
Claude
Stitch
Figma
GitHub
MongoDB
PostgreSQL
Mixpanel
Segment
Basecamp
Metabase
Airtable
Career Journey

Experience Highlights

Mar 2024 - Jan 2025

Product Manager

Bettermode Inc. | Toronto, Canada

No-code platform enabling community-based engagement for brands like Mercedes Benz, Lenovo, and Logitech.

  • 35% increase in user adoption by launching new B2C product line with 6-month roadmap
  • 100+ hours of user research defining Ideal Customer Profiles, improving feature usability by 40%
  • Recruited 12 cross-functional hires (designers, marketers), boosting product output by 50%
  • Implemented OKRs and dashboards achieving 42% organic and 32% paid traffic growth
  • Designed 20+ community templates, raising customer usage 30% and business engagement 20%
  • Reduced feature delivery time by 15% and improved CSAT by 10%
Mar 2018 - Oct 2022

Chief Product Officer

Machine Ventures (MyKuya) | Manila, Philippines

On-demand services platform for errands and staffing.

  • Directed MVP design and market launch in under 9 months, attaining 50K+ active users and 80% monthly growth
  • Scaled platform operations 40x in one year: 120K Google Play + 80K App Store installs
  • Raised $2M in VC funding from East Asian investors for scaling and expansion
  • Built and managed remote team of 40 members across 6 countries, accelerating releases by 30%
  • Reduced acquisition costs by 22% and boosted conversion rates by 4-6%
  • Introduced surge pricing, geofencing, and chatbot: 25% transaction increase, 15% faster service
Apr 2017 - Dec 2018

Product Director

Shatel | Tehran, Iran

Iran's largest ISP, offering fixed-line and mobile connectivity solutions.

  • Developed proprietary ITSM tool based on ITIL, improving operational efficiency 30% across 11 subsidiaries
  • Integrated Agile Scrum with ITIL: 20% faster service delivery, 15% faster incident resolution
  • Launched MVP in 6 months, impacting 2M+ users and improving uptime by 10%
  • Achieved 35% rise in tool adoption within 3 months from 500+ internal users
  • Automated workflows reducing manual work 40% and cutting costs 15%
  • Published centralized service catalog achieving 95% IT user satisfaction
Let's Connect

Get In Touch

I'm always interested in discussing product leadership opportunities, collaboration, or just connecting with fellow product enthusiasts.

Email

Click to reveal

LinkedIn

linkedin.com/in/khortalab

Blog

payman.substack.com

Location

Toronto, Canada